Direct mail may seem outdated to many, but it’s often the method to targeting an older audience who may not be online much. To increase engagement with the younger audience, QR codes offer a quick connection to URLs, which may be a video, or coupon, or whatever. Even better, for each contact on the mailing list, a unique QR code is created along with a personalized URL (PURL). Both are printed on the mail piece. Whoever scans the QR code or browses to the PURL be tracked. Using this method, it’s a lot easier to justify direct mail since the response rates are quite reliable and automatically tracked by your PURL provider. Genius!